Building a mobile-first, Customer-Centric Shopping Experience for a retail chain in Texas

Context

As one of Texas’s fast-growing retailers, Retail Co.* put its customers at the core of its business started its first store in 2011. And as consumer expectations began to evolve, Retail Co.* recognized the need to transform its eCommerce website. Leveraging Alpha Cube’s Shopify expertise, Retail Co.* launched the cloud-based Shopify solution.

Challenges

The Retail Co.* website needed to have a better user experience while keeping features from the existing site. However, under the migrated technology stack, some of the Retail Co.* website’s existing features operated differently or were no longer supported. To ensure a seamless transition for customers, Alpha Cube needed to implement the following top needed features and requirements that would:

 

  • Improve the mobile-friendly experience
  • Deliver a single platform that scales to support the number and variety of products sold across a diverse range of product categories
  • Provide details about the fulfillment choices early in the customer journey
  • Improve day-to-day challenges including reliance on IT teams for simple content changes, and ability to schedule, personalize the content
  • Improve product search functionality with other content such as how-to guides and support pages

Solution Highlights

Alpha Cube worked with Retail Co.* to implement a solution that would:

  • Improve mobile shopping experiences
  • Activate customer convenience and value 
  • Create agile framework for high scalability and maximum performance
  • Help content authors to push content with ease
  • Optimize search within the site

Results

Increase in mobile revenue

Increase in sales of inventory in physical stores

Increase in average online order value

Improved website conversion

Increase in business agility

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