Building a mobile-first, Customer-Centric Shopping Experience for a retail chain in Texas
Context
As one of Texas’s fast-growing retailers, Retail Co.* put its customers at the core of its business started its first store in 2011. And as consumer expectations began to evolve, Retail Co.* recognized the need to transform its eCommerce website. Leveraging Alpha Cube’s Shopify expertise, Retail Co.* launched the cloud-based Shopify solution.
Challenges
The Retail Co.* website needed to have a better user experience while keeping features from the existing site. However, under the migrated technology stack, some of the Retail Co.* website’s existing features operated differently or were no longer supported. To ensure a seamless transition for customers, Alpha Cube needed to implement the following top needed features and requirements that would:
- Improve the mobile-friendly experience
- Deliver a single platform that scales to support the number and variety of products sold across a diverse range of product categories
- Provide details about the fulfillment choices early in the customer journey
- Improve day-to-day challenges including reliance on IT teams for simple content changes, and ability to schedule, personalize the content
- Improve product search functionality with other content such as how-to guides and support pages
Solution Highlights
Alpha Cube worked with Retail Co.* to implement a solution that would:
- Improve mobile shopping experiences
- Activate customer convenience and value
- Create agile framework for high scalability and maximum performance
- Help content authors to push content with ease
- Optimize search within the site
