Building a mobile-first, Customer-Centric Shopping Experience for a retail chain in Texas


As one of Texas’s fast-growing retailers, Retail Co.* put its customers at the core of its business started its first store in 2011. And as consumer expectations began to evolve, Retail Co.* recognized the need to transform its eCommerce website. Leveraging Alpha Cube’s Shopify expertise, Retail Co.* launched the cloud-based Shopify solution.


The Retail Co.* website needed to have a better user experience while keeping features from the existing site. However, under the migrated technology stack, some of the Retail Co.* website’s existing features operated differently or were no longer supported. To ensure a seamless transition for customers, Alpha Cube needed to implement the following top needed features and requirements that would:


  • Improve the mobile-friendly experience
  • Deliver a single platform that scales to support the number and variety of products sold across a diverse range of product categories
  • Provide details about the fulfillment choices early in the customer journey
  • Improve day-to-day challenges including reliance on IT teams for simple content changes, and ability to schedule, personalize the content
  • Improve product search functionality with other content such as how-to guides and support pages

Solution Highlights

Alpha Cube worked with Retail Co.* to implement a solution that would:

  • Improve mobile shopping experiences
  • Activate customer convenience and value 
  • Create agile framework for high scalability and maximum performance
  • Help content authors to push content with ease
  • Optimize search within the site


Increase in mobile revenue

Increase in sales of inventory in physical stores

Increase in average online order value

Improved website conversion

Increase in business agility

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