The world has a new normal – The normal of a new low-touch economy. Pre COVID, the world was already accelerating, but fast forward today’s time is of the essence. Businesses that once charted digital strategy in one- to three-year strategy maps need to scale now their digital initiatives and plans in a matter of weeks or even days.The COVID-19 crisis seemingly provides a surprise glimpse into a future world, one in which digital has become core to every interaction, forcing both organizations and leaders further up the adoption curve almost in an instant. A world in which digital mediums become the default and, in some cases, the only customer-first model, and automated robotic processes become a primary driver of growth —and the basis of flexible, transparent, and secure supply chains. A world in which flexible ways of working need to meet seemingly daily changes to customer behavior.Now is the time to reassess the digital initiatives— those that provide near-term assistance to employees, customers, and the large set of stakeholders to which businesses are increasingly accountable and those that position you for a post-COVID world. Some things will snap back to the old normal in this changing world, while others will be forever changed. Today organizations can play it safe any longer.So, what does it take to improve digital processes and better activate omnichannel offering? When companies realize digital maturity in their digital transformation processes, they are more capable of creating value that can meet consumers’ demands when and where it matters.What is the digital maturity model?
The digital maturity model is a model thought through in our think tank – Alpha Cube labs that point to the different digital maturity levels of an organization. The five levels are:

  • Reflexive: Digital initiatives are executed in reaction to an event or forced by competition and are often carried out in haste to get them launched as soon as possible.
  • Relative:  Teams can plan digital initiatives with more flexibility since they have defined processes and understand timelines and resources.
  • Reformative: Digital initiatives are completed through hardware or software so they are faster and can be measured with simple analytics.
  • Responsive: Tech stacks are connected across company functions and processes so simple tasks can be automated and monitored.
  • Radiative: The digital ecosystem maps into the consumer journey to deliver personalized experiences for present and potential customers.