How do you build a strong eCommerce Social Media Marketing of your brand? With the technology enhancement and everyone having gadgets with them. Everything has become easy and straightforward with just one click. May it be shopping, payment, searching for anything over a web browser. With the COVID taking a hit and everyone is stuck at home, many of them have started their own business, and one such that is taking off is the Ecommerce business. Ecommerce businesses can sell their products and services directly to the market, making it easier for buyers from all around the world. In this article, we will look at how social media eCommerce marketing is done.

So, you might be wondering if social media eCommerce marketing is that product that is pinned on Instagram or using Facebook shops; that is the process of direct selling on social media. Social media e-commerce marketing involves building engagement, brand awareness, advertising, competitive analysis, social commerce, and social selling.

Let’s break down and see how you can do social media eCommerce marketing.

Building awareness:

Whenever you are launching any product or service, creating hype about that product creates a curiosity in the minds of your audience. You will not be able to sell your product if people are not aware that you’re going to sell. With the given eCommerce social media presence, it takes time to reach people. Still, the best way to build a following on social media is by composing short and engaging posts, and uploading high-quality images will give some traction and attract customers. If you want to speed up the process, you can do some paid social ads.

Advertising

Recent statistics show there are this many active users on the platforms (Source: Statista)

You can do a lot with advertising on social media because you can specify your demographics, geographic details and target your audience. It is essential to define your goals before starting – a) drive traffic to your website, b) Increase sales. To achieve this, you will have to run ads and campaigns. For this, you will have to choose a suitable ad format; a few of the ad formats for Facebook and Instagram are: 

  • Image ads video ads
  • Carousel ads
  • Collection ads

Collection ads are specifically for eCommerce, and it’s like a product catalog where customers can seamlessly see through your products.

Collaborate with Influencers: 

With the current situation and the current social media scenario, we can see many social media influencers who have a solid follower base. To promote your brand quicker, approaching a social media influencer and asking them to review your product on their page will give you a lot of traction and sales. When the product is showcased by someone your audience can relate to, it is one way to promote your eCommerce brand on social media. But do not just do it for the reach. Think about how collaboration can benefit your potential customers — and how it fits in with your brand’s values.

Selling directly on Social media: 

According to data from Statista, as of August 2019, “30 percent of U.S. internet users between the ages of 18 to 35 years reported they had purchased something via social media.”

This is where eCommerce Social Mediamarketing overlaps with social commerce. Social commerce is a native shopping solution for businesses; this is available on Facebook, Instagram, and Pinterest. It’s going to be soon available on Snapchat too. The benefit of using social commerce is that the shopping experience is seamless. The product appears on the customer’s feed. When they click on it, they can purchase the product shortening the whole process and making it quick and straightforward. And that’s what people want the fast process of buying and paying. But the on-platform checkout feature is currently only available in the United States.

Customer service:

Customer service is an essential factor to keep in mind when you become a seller; customer retention depends solely on your customer service. Few of your customers must have brought your products because of the customer service you offered to them when they approached you. It’s essential to retain that rapport even after the purchase. Maintaining a good customer relationship is always a plus point for us as a seller.

Social listening

Social listening keeps an eye on your social media about the mentions, comments, and responses on your pages. This is one type of engagement for your page on social media; you will know which is the fasting moving product, customer’s taste, and preferences. Being up to date about what people think about your product is something we will always have to follow.

Social media posts (Post often, Reels, UGC):

 Having a good social media presence has a good impact on your brand to the customers. A day before someone visits your website, they see your social media site first and then go to your site. So having your social media handles up to date is one crucial thing. Many new features have come out on social media. Instagram posting a reel gives more than posting a lengthy video. Try to post often about your site so that people constantly know about your presence. It’s also good to post honest reviews from your customers; user-generated content will give the audience an assurance about your brand and take a step and purchase from you. It’s always good to showcase your personality as a brand so as it’s unique and people will know quickly.

Getting started on social media can be daunting. But take it slowly, and you’ll see your business grow and flourish through social e-commerce marketing.