How a great user experience design could help you win customers

What is User Experience Design (UX), and why do I need it for my website?

User experience design matters, every time you interact or use a product, it’s an experience — and any experience you have with a product is the result of “good” or “poor” Design. UX design encompasses all points of a user’s interaction with a product or brand – how a user interacts with a mobile application, navigates a website, or feels about a product are all fundamental considerations within UX Design.

UX is the process of learning, relearning, and designing to solve problems to create value.

UX Design is a user-centric process that prioritizes the human experience above all elements. It takes into context who the user is and the circumstances in which a product will be used.

The goal of UX Design goes beyond adding features or executing customer suggestions. Instead, UX practitioners look to provide the best solution to most users within the product’s target audience. UX Design considers all aspects of interaction within the lifespan of a user to create delightful experiences that drive customer loyalty.

Good UX Design and practice are therefore essential for any business’ website. The exemplary UX Design can bridge the gap between a business’s goals and objectives with the needs of its users. UX Design has the potential of acquiring and retaining users, directly impacting a company’s revenue. Therefore, a UX-friendly website ensures a product or service is optimized to be helpful, desirable, necessary, and reflective of your business goals. On the other hand, poor UX Design discourages user interaction and drives them to pursue a competitor.

What Makes a “Good” User Experience Design?

UX Design is integral to product creation and development. But what factors determine the quality of the user experience?

Good UX is always rooted in data and research that guides a solid understanding of the user’s pain points and needs. Ultimately, good UX Design is not about the aesthetics of a website but a design approach tailored for human use.

It fills the gap between business goals and user needs. UX Design is contextual, and rarely is there a one-size-fits-all approach. The value of a solution is dependent upon the context of a user’s problem. UX integrates elements that are:

User experience design for websites
User Experience Design for Websites

In the design and development stage of your website, these questions will help determine the quality of your UX Design:

  • How helpful is this website? Does it fulfill a need?
  • Does it provide innovative solutions?
  • How usable is this website? Is it simple and easy to use?
  • Is it designed in a way that is familiar and understandable?
  • How desirable is this website?
  • Are the visual aspects attractive to the user?
  • Is the information on your website discoverable?
  • Is the Design navigable so that people find the information they need?
  • Are the Information Architecture (I.A) and the website’s menu logical and user-friendly for a first-time visitor?
  • How credible is the website?
  • Does the Design encourage trust in the company or the product?
  • How helpful is this website?
  • Does it contribute to the company’s bottom line or mission?
  • Does it improve customer satisfaction?
  • Designing your website’s UX

Here are some examples of good UI and UX

AirbnB User Experience Design
North Face
The North Face User Experience Design
Patagonia User Experience

Designing your User Experience Design

Whether it’s the ability to navigate a contact form or find pricing options, a website’s usability and customer experience are an integral part of the online delivery of a product or service.

Customer experience relies on sophisticated knowledge of how customers perceive and interact with the world around them. It’s vital for a company, and in one instance, 89% of consumers reportedly stopped doing business with a company after a bad customer experience.

UX Design principles take into account the look and feel of a product and how a user interacts with the product or service through different touchpoints. UX Designers bridge the gap between aesthetically pleasing designs and the customers’ experience of those designs, whether digital or physical.

Here are some important stats you might want to consider:

  • 55% of companies are presently conducting any user experience testing.
  • Focused and strategic user experience improves the chances to raise conversion rates by as much as 400%.
  • 74% of people are likely to return to a website that’s mobile-friendly
  • Every $1 invested in user experience design results in a return between $2 and $100.
  • 52% of online shoppers feel that quick page loading improves their loyalty to a site.  

Prioritizing user experience design (UX) is in the best interest of your website and business overall. Let these user experience statistics inspire you to take the next step in your company’s user experience journey.

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