Prior to the engagement, Brut had 22+ siloed websites to serve their large and diverse audience of potential and existing memebers, families, schools, corporations, government entities and healthcare facilities. All the websites were time-consuming for staff to handle and had inconsistent branding and messaging. It also lacked mobile and search optimization. Brut turned to Alphacube to help consolidate its sites, replace its existing CMS and provide an architecture that was easy to implement and maintain.
Alphacube selected Sitecore CMS as the leading technology to deliver on Brut’s objectives, creating a new site that offers the following features:
Brut has received feedback from users that the site is easy to navigate, cohesive, interactive and represents the brand well. Brut team, including content editors and the the tech department, have found that the new solution makes the process and content more manageable and easier to maintain. Brut has also reported the following web results as a result of the solution: